Case Study

Pampora Leather Ads
Luxury leather with a wink.

Campaign: Buy One Get One

My Role:

  • Concept Development

  • Creative Direction

  • Scriptwriting

  • On-camera Performance

  • Videography & Editing

Approach:
Instead of going the typical “slow-mo glamour” route, Pampora wanted content that was fun and personable. We leaned into playful storytelling — one ad was styled as a cheeky skit about having a mistress, while the other was UGC focused. The humor gave the brand a bold, human voice without losing its premium edge and the UGC angle made the brand feel real.

Impact:
Pampora gained a library of versatile content that doubled as entertainment and sales-driving creative that sparked engagement and brand personality. We saw proof that luxury can have a sense of humor.

Metrics

Impressions: 199,928

Average Hook Rate: 60% (30% is industry avg)

Purchases: 189 total

Revenue Generated: $34,818

ROAS: 2.44x return on ad spend

Still Imagery for Pampora

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