Case Study
Pampora Leather Ads
Luxury leather with a wink.
Campaign: Buy One Get One
My Role:
Concept Development
Creative Direction
Scriptwriting
On-camera Performance
Videography & Editing
Approach:
Instead of going the typical “slow-mo glamour” route, Pampora wanted content that was fun and personable. We leaned into playful storytelling — one ad was styled as a cheeky skit about having a mistress, while the other was UGC focused. The humor gave the brand a bold, human voice without losing its premium edge and the UGC angle made the brand feel real.
Impact:
Pampora gained a library of versatile content that doubled as entertainment and sales-driving creative that sparked engagement and brand personality. We saw proof that luxury can have a sense of humor.
Metrics
Impressions: 199,928
Average Hook Rate: 60% (30% is industry avg)
Purchases: 189 total
Revenue Generated: $34,818
ROAS: 2.44x return on ad spend
Still Imagery for Pampora