Creative UGC Examples
What is UGC?
UGC stands for User-Generated Content — short-form videos and photos that feel natural, authentic, and “made by real people.” Brands use UGC in ads and social posts because it builds trust, stops the scroll, and makes customers feel connected.
Here’s a select mix of UGC I’ve created for different brands -
Oribe - Hair Care UGC
Peach & Lily - Skincare UGC
Hily Dating App - Get Ready with Me
Metrics:
826k impressions
Drove 6x higher view count compared to brand’s typical content.
Cacao Calm - Product Demo
Metrics:
6% CTR (+5% higher than industry avg)