Momo’s Skincare Retreat

Monique has been a trusted esthetician in the Seattle area for over 25 years, building long-term relationships with clients who value her thoughtful, holistic approach to skincare. After relocating her business from a busy salon to a home-based studio during the pandemic, she experienced a sharp decline in visibility and bookings. So, she hired me!

Originally, Monique had wanted only social media services but I recognized she did not have the foundations in place yet to make social media a viable solution, yet! So I led a full rebuild of her client-facing experience by redesigning her website, restructuring her services and pricing, creating branded collateral including a logo, spa brochure and business cards, and implementing an online booking system. This first phase focused on establishing a clear, cohesive foundation for her business. Once that was in place, we did a 2 month Instagram content process to build her online presence, bring awareness to her business and warm the algorithm up so she could take it from there on her own.